Why Homes Are Selling for Less in Today’s Market (And What You Can Do About It)
A Shift in the Market
If you’re still expecting multiple offers over asking, it’s time to reset. The “frenzied” market of the past few years is behind us.
📊 The data proves it:
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2018–2019: About 50–55% of homes sold under asking.
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2021–2022: Only 25% sold under asking — record-low rates created bidding wars.
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2025: Nearly 50% of homes are again selling below asking.
👉 In other words, today’s numbers look much more like a “normal” housing market.
Why This Isn’t Bad News
The rapid price jumps of the last few years were never sustainable. What we’re seeing now is a healthy correction. A balanced market means buyers have more choices and sellers need stronger strategies.
Why Pricing Matters More Than Ever
A few years ago, overpricing still attracted offers. Today, buyers are:
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More budget-conscious (thanks to higher interest rates)
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Less urgent (they don’t feel pressured to overbid)
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Focused on value (condition, location, and fair pricing)
💡 Your first two weeks on the market are critical. That’s when serious buyers are watching. If your price is off, your listing can go stale fast — making a later sale harder.
The Seller’s Success Formula
To avoid unnecessary price cuts and longer market times, focus on three key steps:
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Prep your home – Handle repairs, updates, and staging. Well-presented homes are more likely to sell at or above asking.
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Price strategically from day one – Use sold data (not just list prices) and lean on your agent’s expertise.
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Stay flexible – Today’s buyers expect negotiation. This doesn’t always mean lowering price; it could mean covering repairs or closing costs.
The Bottom Line
Half of homes may be selling under asking, but the other half are selling at or above — the difference comes down to strategy.
✅ Sellers who align with today’s market are still winning.
❌ Sellers who cling to yesterday’s market often face cuts and delays.
If you’re considering selling, now is the time to talk with a local expert who understands buyer behavior in your neighborhood and can guide you to price and position your home for success.
📍 Want to know what your home could sell for in today’s market? Reach out today for a personalized strategy. Contact Me.
